TikTok has quickly become one of the most influential platforms for content creators and brands, providing a place for creativity, viral trends, and cultural moments. Whether you’re a content creator looking to ride the wave of the latest trend or a marketer looking to join in on popular conversations, knowing how to find trending topics on TikTok is a must.
With millions of videos posted daily, it can be hard to figure out which topics are becoming popular and which are just trending. Luckily, TikTok offers a number of tools and strategies to help you identify these trending topics in real time. From exploring the “For You” page to using trending hashtags and monitoring the Discover tab, there are many ways to stay ahead of the curve.
In this step-by-step guide, we’ll break down the best ways to find trending topics on TikTok, ensuring you can create relevant and engaging content that resonates with the TikTok community. Whether you’re aiming for viral success or just want to stay in the loop, these tips will help you navigate the ever-changing TikTok landscape with confidence. Let’s dive in and find out how to spot the most popular trends before they spread everywhere!
TikTok, one of the fastest-growing social media platforms, has become a central hub for viral content, entertainment, and emerging trends. From dances and challenges to memes and viral sounds, TikTok trends evolve quickly, and keeping an eye on these trends is key to creating engaging content that your audience will love. If you want to find trending topics on TikTok, there are several tools and strategies you can use to find out what’s currently trending.
Here’s a step-by-step guide to help you find trending topics on TikTok:
- Explore the “For You” Page (FYP)
The “For You” page is the heart of TikTok’s content discovery system. This page curates content based on your interactions with videos, such as likes, shares, comments, and watch time. It also takes into account popular content from across the platform. The algorithm suggests videos it thinks you’ll like, often including trending topics. By spending time on FYP, you can quickly understand what’s becoming popular.
To make the most of FYP, make sure you:
Watch videos that match your tastes or interests.
Look for patterns in content style, music, and hashtags.
Keep an eye on the number of views and likes for each video. Trending content usually has more engagement.
- Use TikTok’s Discover tab
The “Discover” tab is another great resource for finding trending topics on TikTok. This tab shows trending hashtags, sounds, and challenges that are currently popular on the platform. You can find it by tapping the magnifying glass icon at the bottom of the TikTok app.
When you open the Discover tab, you’ll see:
Trending hashtags: These are hashtags that are currently being used in a large number of videos, often related to a particular challenge or event.
Trending sounds: TikTok’s unique audio library often propels certain songs or clips to viral status. Trending sounds are incorporated into a variety of videos, and you can tap on them to see which videos are using them.
Challenges: TikTok operates on user-generated challenges. The Discover tab highlights ongoing challenges that people are enjoying.
By exploring this tab regularly, you’ll be able to access a curated list of the most talked-about trends on the platform.
- Follow trending hashtags
Hashtags play an important role in categorizing content on TikTok. Trending hashtags are a great way to find out what’s popular and relevant at the moment. To find trending hashtags:
Check out the “Discover” tab, where you’ll find a list of the most popular and relevant hashtags.
Explore your FYP, as many trending videos will include popular hashtags in their captions.
Use TikTok’s search bar to enter keywords related to your niche. The platform will show you related trending hashtags that people are liking.
You can also create content around these trending hashtags to ensure your videos become part of the conversation.
- Stay up to date with TikTok challenges
Challenges are the core of TikTok’s viral nature. From dance challenges to creative skits, challenges generate a lot of engagement and are often at the forefront of trending topics. To find them:
Check out the “Challenges” section in the Discover tab.
Pay attention to viral sounds and music tracks – many challenges are tied to specific songs.
Follow creators known for starting or participating in viral challenges, as they will often provide information on the latest trends.
Participating in or creating your own challenge can give you a boost in visibility and engagement, especially if it attracts the attention of a large audience.
- Keep an eye on trending sounds and music
One of TikTok’s great features is how integrated it is with music and sound. Popular songs or soundbites often become the foundation of viral trends, whether it’s a catchy tune, meme-worthy audio, or iconic movie quotes. To keep an eye on trending sounds:
Pay attention to the music or sounds that appear frequently on trending videos.
Use TikTok’s search function to look for trending audio clips.
Keep an eye on TikTok’s “Sounds” section in the Discover tab, where you can find popular and trending songs that you can incorporate into your videos.
Incorporating trending sounds into your content increases your chances of being featured on the FYP, as TikTok prioritizes videos with viral audio.
- Connect with TikTok influencers and creators
Influencers and TikTok creators are often the first to spot new trends, and following them can give you early access to emerging topics. Influencers are usually quick to spot and capitalize on trends, and they can provide valuable insight into what’s happening on the platform.
To discover trending topics through influencers:
Follow influencers in your field to stay updated on their content and the latest trends they’re participating in.
Look for collaborations between influencers. When multiple creators start collaborating on the same content, it’s often a sign that a new trend is emerging.
Engage in popular creators’ videos, comment on their posts, and keep an eye on their hashtags, as they can tip you off to upcoming trends.
- Use third-party trend tools
Several third-party tools can help you find TikTok trends outside of the app. Websites like TrendTok, TikTok Analytics, and Google Trends allow you to track trending topics, hashtags, sounds, and more. These tools offer a more analytical approach to finding trends, helping you understand which topics are becoming popular over time.
Some tools also reveal when certain trends peak, which can be valuable for planning your content strategy.
- Look for patterns in viral content
Finally, the best way to identify trends on TikTok is to simply pay attention to videos that are going viral. Many trending topics have common characteristics:
They often have high energy, humor, or emotional appeal.
They typically involve simple, repetitive actions (like dancing or challenges).
They feature popular music or sounds.
By looking at these patterns, you can better understand what is driving engagement on TikTok and replicate those elements in your own content.
Staying up to date on trending topics on TikTok is a dynamic process that requires a mix of curiosity, observation, and strategy. By regularly checking the For You page, exploring the Discover tab, and keeping an eye on trending hashtags and sounds, you’ll be able to spot the hottest trends in real-time. Connecting with influencers, participating in challenges, and using third-party tools will also help you stay ahead of the curve and ensure that your content stays fresh and relevant.
Remember, trends on TikTok are constantly evolving, so it’s important to stay adaptable and keep experimenting with your content. The more you immerse yourself in the platform and understand its trends, the better you’ll be able to create videos that will not only appeal to your audience but also increase their chances of going viral. Keep exploring, stay creative, and most importantly, enjoy it – after all, TikTok is all about creativity and self-expression!